A word from CAFFÈNATION
What means I-Stories to us, Caffènation, Specialty Coffee Roasters?
SHE IS MY 'GOOD TASTE'
Every time we are working on a new product, packaging or service and get stuck in the final stages, we call in Isabel.
"What do you think?" is our most common question.
Asking that, we keep our cool and pretend we know it all ourselves, but actually we don't know it anymore and are scared the shit to take the wrong decision these matters.
Either way we don't have the right taste - we're just coffee guys - or we've been on it too long and too close to still 'see' it.
Every time again we're in this process with Isabel we are 'shocked' how fast and accurate her comments are and how appropriate her advises sound like.
And after implementing them, we always are happy we asked her eye, cause it was the one we didn't have ourselves on that crucial moment.
Caffènation,Rob Berghmans, owner of Caffènation