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- On oktober 1, 2015
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Happiness is big business.
At Stockmanverstraete we keep a close eye on trends and emerging phenomena. Today we show you some companies that trade Happiness for bucks and made it their business.
Several international studies have shown that a happy employee is about 47% more productive then an unhappy one. People who are happy, work better with others, are more efficient, innovative, involved, driven, confident and take more valuable decisions. Being happy with (your) life makes you a better employee, entrepreneur or partner.
Being or becoming more happy in life is one of the main goals of today’s consumer. So it comes as no surprise that smart entrepreneurs understand the ‘happy’ mechanic and try to bring extra happiness to companies in need of some.
Inspirational workplaces with brainstorm boxes, swings, indoor basket fields or services like office massages, kinder gardens, sport classes and laundry delivery have become quite standard in creative businesses.
But this is something else. Take a look at Kantoor Karavaan , who goes much further by creating mobile offices in the middle of nature to give you the ultimate working environment! They select the best nature spots, and you can, with your company, reserve some time & space to work, in the woods or in a flower field. Their motto ‘Nature your office’ can be taken very literally, so you can imagine how relaxing this might be. ‘Into the wild’ anno 2016 with extra happiness as a wonderful bonus. Kantoor Karavaan is a project of The Tipping Point Foundation and consists of several micro-offices with solar panels and compost toilet, as well as food carts and tents.
It’s not only the environment you work or live in that makes you happy or not. We spotted also innovative products that claim an instant happy feel. Researchers at the Nakamoto Brain Sciences Research Institute in Tokyo announced the discovery of a happiness pill. The happiness pills, called Manzoku, give people a “sense of contentment,” according to Owarai Kusa, the project’s lead scientist.
Mr. Kusa claims happiness pills are a major breakthrough compared to traditional feel-good drugs such as alcohol and stimulants such as cocaine because it’s not addictive. Still in research but soon available…
We remember years ago a student project from the Danish Design School in Copenhagen called boutique L.U.I.S. They asked themselves: ” Can one buy happiness?” The answer was a store where you could buy a dog, a piece of beautiful wood or the smell of new leather. The students created the shop to understand why buying something makes people feel good and approached happiness from a philosophical angle. Maybe this project can be of great inspiration for future retailers today.
Making other people happy, can also lead to a new business model. That is exactly what The Soho Grind Café in London did: encouraging positive attitude towards customers. Divisive condiment brand Marmite teamed up with London café Soho Grind to launch a pop-up where guests pay with sentiment. ‘The Marmite Love Café’ checks your Twitter account and what you pay depends on how positive or negative your comments are on social media. ‘Lovers’ received their order, along with a Soho Grind coffee, for free, while the ‘Haters’ were asked to pay the normal price.
Talking about being happy…..
We are proud and happy to announce a new client at Stockmanverstraete.
Optima, a Belgian Group for financial planning. In the context of this blog article, a client who also contributes to the happiness of people.
In their current communication ‘Plan your financial happiness’, they open the way to financial happiness by offering a financial, long term plan to secure a happy, future life.
We told you, happiness is big business. Think about that when you reflect on your own business: in what way do you contribute to peoples happiness? No, not the cheesy one, but a real good feeling.
What are you waiting for?